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A Modernized Critical Analysis of the ‘Excellence Models’ Based on Grunig and Repper’s (1992) Two Key Propositions

Submitted by Arga Fitra Jaya on Mon, 17/11/2008 - 19:37

A Modernized Critical Analysis of the Excellence Models™ Based on Grunig and Repper™s (1992) Two Key Propositions  

‹ Discuss and Evaluate How Marketing Communications Theory Might Underpin Lufthansa’s Approach to Marketing Communications

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